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Know that there’s no “right” time to buy.
If you find the perfect home now, don’t risk losing it because you’re trying to guess where the housing market and interest rates are going. Those factors usually don’t change fast enough to make a difference in an individual home’s price.

Don’t ask for too many opinions.
It’s natural to want reassurance for such a big decision, but too many ideas from too many people will make it much harder to make a decision. Focus on the wants and needs of the people who will actually be living in the home.

Accept that no house is ever perfect.
If it’s in the right location, the yard may be a bit smaller than you had hoped. The kitchen may be perfect, but the roof needs repair. Make a list of your top priorities and focus in on things that are most important to you. Let the minor ones go. Also, accept that a little buyer’s remorse is inevitable and will most likely pass.

Don’t try to be a killer negotiator.
Negotiation is definitely a part of the real estate process, but trying to “win” by getting an extra-low price or refusing to budge may cost you the home you love.

Remember your home doesn’t exist in a vacuum.
Don’t get so caught up in the physical aspects of the house itself that you forget about important issues such as noise level, access to amenities, and other aspects that also have a big impact on your quality of life.

Plan ahead.
Don’t wait until you’ve found a home to get approved for a mortgage, investigate insurance, or consider a moving schedule. Being prepared will make your bid more attractive to sellers.

Choose a home first because you love it; then think about appreciation.
A home is still considered a great investment, but its most important role is as a comfortable, safe place to live.

REALTORS® Property Resource delivers on-the-go access to an all-encompassing real estate platform, available exclusively to REALTORS®. We've broken down the top tools and functions to help you get a more in-depth look at RPR. 

New to RPR:

Attention REALTORS®, you have a powerful tool at your fingertips. RPR has been refreshed for 2021! This introductory class will help you gain a basic understanding of what RPR has to offer. In RPR you can:

• Quickly conduct property searches
• Prepare for listing presentations
• Generate CMAs
• Efficiently prospect neighborhoods
• Share reports via email, text or on social media
• And so much more!

Prospecting with RPR:

Low Inventory? Join us for a tour of RPR’s resources for prospecting. Learn effective ways to target potential sellers and discover tips to stay in touch with those that already know you. We’ll show you how to conduct off market property searches in targeted areas and we’ll review RPR’s mailing labels functionality. Finally, we’ll offer some ideas on the best data to share with prospects.

Listings with RPR:

Data is everywhere. Home sellers need help digesting information in a way that helps them make better decisions. That’s where you come in. You can interpret data, identity trends, and help them see the real picture. With your knowledge and expertise, and your marketing plans, you can show them why YOU are the best person to sell their home. We’ll explore RPR’s two CMA tools to guide you in preparing a complete listing packet.

The RPR Mobile App:

Away from the office? You won’t miss a beat.  RPR Mobile makes you productive from anywhere.

Sometimes your phone can be your best friend. RPR’s Mobile app offers on-the-go access so you can answer your buyer’s questions no matter where you are. We will take a tour of the app and explore RPR’s dynamic data and vibrant reporting. We’ll show you how to locate and preview properties and quickly send reports to clients via text or email. After all, buyers can’t wait so neither can you!

Demanding sellers? Need to reply ASAP? No need to rush to your laptop. Just open RPR’s mobile app. At the tip of your fingers, pull up market condition stats and research properties. RPR Mobile gives you access to data on-the-go. We’ll show you how to create a CMA from the app, send seller’s updated market metrics and ensure your clients know you are ready to serve them, anytime, anywhere.

Running Reports with RPR:

Baffled, overwhelmed, can’t decide which report to send?  We’ll explore RPR’s 8 template reports and show you how to customize each one based on client needs. We’ll explain when it makes sense to use each report and show how you can tailor reports in terms of content and length.

Finally, we’ll show you how to ensure your name, photo, brokerage and contact information are always front and center.

Get ready to wow your clients with RPR Reports!

Searching with RPR:

Buyers are looking for ideal homes in ideal locations. RPR’s search tools help you save time by zoning in on the neighborhoods and locations that best meet your buyers’ needs.We’ll show you the top techniques for refining your searches so you can give your buyers just what they’re looking for. 

And we’ll wrap it up by turning those results into user-friendly reports to share with your clients.

1. Tax benefits. The U.S. Tax Code lets you deduct the interest you pay on your mortgage, your property taxes, and some of the costs involved in buying a home.
2. Appreciation. Historically, real estate has had a long-term, stable growth in value. In fact, median single-family existing-home sale prices have increased on average 5.2 percent each year from 1972 through 2014, according to the National Association of REALTORS®. The recent housing crisis has caused some to question the long-term value of real estate, but even in the most recent 10 years, which included quite a few very bad years for housing, values are still up 7.0 percent on a cumulative basis. In addition, the number of U.S. households is expected to rise 10 to15 percent over the next decade, creating continued high demand for housing.
3. Equity. Money paid for rent is money that you’ll never see again, but mortgage payments let you build equity ownership interest in your home.
4. Savings. Building equity in your home is a ready-made savings plan. And when you sell, you can generally take up to $250,000 ($500,000 for a married couple) as gain without owing any federal income tax.
5. Predictability. Unlike rent, your fixed-rate mortgage payments don’t rise over the years so your housing costs may actually decline as you own the home longer. However, keep in mind that property taxes and insurance costs will likely increase.
6. Freedom. The home is yours. You can decorate any way you want and choose the types of upgrades and new amenities that appeal to your lifestyle.
7. Stability. Remaining in one neighborhood for several years allows you and your family time to build long-lasting relationships within the community. It also offers children the benefit of educational and social continuity.