Resource Library

From handwritten notes to direct mail and email marketing, the quality of your writing matters. Make your listings, value-added content, and professional correspondence POP with help from Christy Murdock, founder of Writing Real Estate. This Zoom workshop  took place on June 22, 2022.

Have you ever wondered how the Disney Company continues to produce a dynamic model of business excellence, brand culture, leadership, teamwork, and customer experience? Imagine if you could learn how to run your Real Estate business to create an empire just like Disney. What would that look like?

On April 14, 2022, John Formica, The “Ex-Disney Guy”, and former Disney Leader, shared his incredible experiences, best practices, and proven Disney Success Strategies to help you create a Disney-like culture to attract more clients, blow away your competition, build client loyalty for life, establish a winning team culture and successful lasting business empire! You will achieve extraordinary results with hands-on practical action items you can apply right away.

 What You Will Learn:

· 3- Easy Steps to Create Your Very Own Magical Client Experience
· Attract More Clients- Understand the Mind Set of Your Clients to Give Them What They Really Want!
· Build Customer Loyalty For Life! - How to Emotionally Engage Your Clients to Love You!
· Making Relationships and Connections More Memorable, Likable and Magical!
· “It’s Show Time”- How to Develop a Disney “On-Stage” Client Experience
· Secrets to “WOW” Your Clients and Create Disney-like Raving Fans
· How to Be Different than Your Competition and Be the “Top of Mind” Awareness in YOUR Industry!
· Create a "Whistle While You Work" Team Environment, Be More Productive, Build Team Morale

REALTORS® Property Resource delivers on-the-go access to an all-encompassing real estate platform, available exclusively to REALTORS®. We've broken down the top tools and functions to help you get a more in-depth look at RPR. 

New to RPR:

Attention REALTORS®, you have a powerful tool at your fingertips. RPR has been refreshed for 2021! This introductory class will help you gain a basic understanding of what RPR has to offer. In RPR you can:

• Quickly conduct property searches
• Prepare for listing presentations
• Generate CMAs
• Efficiently prospect neighborhoods
• Share reports via email, text or on social media
• And so much more!

Prospecting with RPR:

Low Inventory? Join us for a tour of RPR’s resources for prospecting. Learn effective ways to target potential sellers and discover tips to stay in touch with those that already know you. We’ll show you how to conduct off market property searches in targeted areas and we’ll review RPR’s mailing labels functionality. Finally, we’ll offer some ideas on the best data to share with prospects.

Listings with RPR:

Data is everywhere. Home sellers need help digesting information in a way that helps them make better decisions. That’s where you come in. You can interpret data, identity trends, and help them see the real picture. With your knowledge and expertise, and your marketing plans, you can show them why YOU are the best person to sell their home. We’ll explore RPR’s two CMA tools to guide you in preparing a complete listing packet.

The RPR Mobile App:

Away from the office? You won’t miss a beat.  RPR Mobile makes you productive from anywhere.

Sometimes your phone can be your best friend. RPR’s Mobile app offers on-the-go access so you can answer your buyer’s questions no matter where you are. We will take a tour of the app and explore RPR’s dynamic data and vibrant reporting. We’ll show you how to locate and preview properties and quickly send reports to clients via text or email. After all, buyers can’t wait so neither can you!

Demanding sellers? Need to reply ASAP? No need to rush to your laptop. Just open RPR’s mobile app. At the tip of your fingers, pull up market condition stats and research properties. RPR Mobile gives you access to data on-the-go. We’ll show you how to create a CMA from the app, send seller’s updated market metrics and ensure your clients know you are ready to serve them, anytime, anywhere.

Running Reports with RPR:

Baffled, overwhelmed, can’t decide which report to send?  We’ll explore RPR’s 8 template reports and show you how to customize each one based on client needs. We’ll explain when it makes sense to use each report and show how you can tailor reports in terms of content and length.

Finally, we’ll show you how to ensure your name, photo, brokerage and contact information are always front and center.

Get ready to wow your clients with RPR Reports!

Searching with RPR:

Buyers are looking for ideal homes in ideal locations. RPR’s search tools help you save time by zoning in on the neighborhoods and locations that best meet your buyers’ needs.We’ll show you the top techniques for refining your searches so you can give your buyers just what they’re looking for. 

And we’ll wrap it up by turning those results into user-friendly reports to share with your clients.

Homesnap Pro

Safety Feature - Safety Timer/Distress Alert 

How does it work?

• Open Homesnap when you are within 2000 feet - View any property in Homesnap to set a Safety Timer.
• Set Duration and Contacts - Tell Homesnap how long you expect to be at the location and select your emergency contacts.
• Show The Listing - You can stop the timer or add time as you go. If the timer expires, a text message will be sent to your emergency contacts.
• Issue an Instant Distress Alert - In case of distress, send a text message to your emergency contacts in one tap.

Supra

Agent Alert - Send an alert notification with your Supra® Key 

 How does it work?

• With a press of a button, agents have a simple and discreet method to send an alert message to priority contacts.
• The message and up to three contacts are set up in advance.
• Holding the alert button for 3 seconds automatically sends the message to the contacts.

Setting up Agent Alerts

• Login to SupraWEB at supraekey.com
• Select the ALERT link
• Check Enable Service
• Enter the Contact Names
• Enter the email address or cell phone number
• Enter the Message

Note:  Location services must be enabled for the eKEY app to include location information in the alert notification.

Download Agent Alert PDF

ShowingTime

Showing Beacon®

Showing Beacon is designed to give you peace of mind while at a showing or meeting by offering a way to keep a preferred contact informed of your status should you want to send an alert.

There are 2 easy ways to send an alert to your preferred contact:

1. Set Showing Beacon Timer

1. Use this option to set a timer for a specific period of time.
2. If you don’t end the timer before it expires, a text alert will be sent to your preferred contact.
3. Your preferred contact will receive an SMS that contains:
   1. Your name
   2. Your contact number
   3. Your location
   4. If you access the beacon from the appointment, the address of the listing will also be sent.

2. Send Showing Beacon Now

1. Use this option to immediately send a text alert to your preferred contact. To send Showing Beacon now, open Showing Beacon then press and hold down the blue button that reads “Send Showing Beacon Now” for 3 seconds.
2. A text alert will be immediately sent to your preferred contact letting them know your current location and your contact number.
3. Your preferred contact will receive an SMS that contains:
   1. Your name
   2. Your contact number
   3. Your location
   4. If you access the beacon from the appointment, the address of the listing will also be sent. 

A banner will appear across the top of the app once you set the timer, letting you know how much time is remaining.
You’ll receive a push notification 60 seconds before the timer is set to expire and you can add time in 5-minute increments as needed.

Professional Development Power Hour Series

Consultation is the highest form of empowerment!  Learn how to effectively consult with your potential buyer clients, discover their wants and needs, and provide them with accurate information so that they can confidently make empowered real estate decisions.

Powered by the CFR Professional Development Committee

Presented by CB Johnson

Professional Development Power Hour Series

Do you have a gripe against another broker? Should you file a complaint with the Association? Learn the process involved in filing a complaint and learn alternative methods to mediate grievances between your fellow brokers.

Powered by Professional Development Committee

Presented by Gregory Maley

Completing an Ethics course is a mandatory requirement for REALTOR® membership.  If you have taken Ethics at any time from 1.1.2022 thru  12.31.24, somewhere other than CFR, please send your certificate of completion to ethics@capefear.realtor.

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